![]() The next important step is to leverage these positive reviews to market your business and build credibility among new potential customers. Using Customer Reviews in Marketing Your Business By engaging with your reviewers you can very easily turn them into your brand ambassadors and your best “salespeople”. I strongly recommend encouraging your customers to provide their feedback online and to respond to reviews as quickly as possible to showcase your top-notch customer service throughout the web. Your customer feedback matters and it can make a great impact on your sales. Now that you are aware of all major platforms for collecting customer reviews, make sure to track and monitor the reviews you get online carefully. ![]() Vendors pay the platform when they receive web traffic and sales opportunities. CapterraĬapterra offers a robust, user-driven perspective on software, in order to match companies with the best software for their needs. Careful, reviewers can be harsh here so you don’t want to leave your page stagnant too long. Any business can set up a profile on Yelp for free, and users can set up their own free profiles to review a business. Yelp is a free crowd-sourced review site that lets consumers rate businesses on a five-star scale. On this platform, customers can include their reviews on their personal social media pages. ![]() Yotpo is a unique review and marketing solution for eCommerce brands. To encourage reviewers to participate, some users are compensated by G2 with gift cards, contest rewards and reputation points on the website. (formerly G2Crowd) -Users sign in with a LinkedIn account and can review the products they use. eCommerce business owners should keep your eyes out here. AmazonĮven if people buy a product elsewhere, if it’s sold on, then many people will look up its Amazon review before they decide to buy. The site is free for consumers and it offers freemium services to businesses. It’s the customers who write both product and seller reviews, keeping it third-party verified. The fast-growing platform helps companies from all over the world proactively collect customer reviews. Making it a no-brainer to manage your reviews here carefully. Facebook has been accounting for 50% of total social referrals and 64% of total social revenue. They can make that review public, visible to friends, or visible only to them. FacebookĪnyone logged into Facebook can post a rating or review of a business. In addition, Google Maps pulls those reviews into the app, so having a robust Google My Business profile with reviews and visual content will make your business look more reputable as well as more easy to find. This platform is the source for reviews that show up instantly when you Google a business. Here are a few of the popular review platforms: Google My Business Using Customer Reviews In Marketing FAQs.Here are a few tips to keep in mind when creating your review video:.Using Customer Reviews in Marketing Your Business. ![]() Here are a few of the popular review platforms:.There are distinct platforms that rank as the most popular review locations for potential customers to peruse before making a purchase, and that’s where a business owner wants to focus their efforts. While of course, the web is full of varied opinions about everything under the sun, brands included, not every opinion is heard as loudly as others, and that’s a good thing. A customer is likely to spend 31% more on a business with “excellent” reviews.88% of consumers trust online reviews as much as personal recommendations (Source: ).72% of consumers say positive reviews make them trust a local business.97% of shoppers read online reviews before making a purchase (according to Power Reviews).It’s been proven that user-generated feedback is priceless, and I hope to show you how easy and simple it is to leverage it for your brand’s reputation and business growth.Īs people look for trust and social recommendations regularly, here are a few interesting stats to put into perspective the weight of online customer reviews: Sharing real-time, authentic customer feedback about experiences with your business will show potential buyers what they can expect and offer information much more powerful than generic marketing activities. That’s why using customer reviews in marketing videos is so critical today. Consumers are itching for social proof of products and services more than ever and it’s a beneficial business exercise to prioritize and take advantage of those online praises. It may sound harsh, but that’s the reality of today’s business playing field – online and offline. An effective customer review on a credible site can make or break your sales.
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