![]() The company wants to give people what they want while developing a healthier lifestyle. This variant contains even lower nicotine and tar compared to the Gold. It provides a balanced taste of tar and smoothness while it will not leave your throat dry even though the taste is the resemblance of the Reds. This is an innovative line of slimmer cigarettes that will target different segments on the market. The pack is also different from other variants so consumers can easily differentiate the pack. This is like a combination of Marlboro’s original taste with a better filter. This type has become very popular lately. It is available in the Full Flavor king-size on the market now. If you find a pack of cigarettes with a blue Marlboro crest then you have found the Smooth variant. The tobacco blend is as same as the Reds and the Gold but with less tar and nicotine. It was also an effort to reach the market as the awareness of a healthier lifestyle got higher. This type contains the lowest amount of nicotine and tar compared to other types under this brand. Before the ruling of the 2006 US court, this type was called the Lights. The lighter version was made as to the popularity of a healthier lifestyle. This type features the same blend of tobacco as the Reds but with a lower level of nicotine and tar. The package is similar to Reds but it uses green color after all. ![]() This type is also available in a full flavor and a lighter flavor so consumers can choose which one that suits them. If we put all Marlboro cigarette types, this type provides the strongest minty taste. The Mediums are marketed with a white box and a smaller size compared to the Reds. However, it contains a lower level of tar and nicotine than the Reds. The signature tobacco is the same variety as the two names we have mentioned. This brand is created as the combination of Reds and Lights. Meanwhile, the Fresh line presents Marlboro White Menthol, Black Menthol, Fresh, Ice Blast, and Blue Ice.Īs the best-selling cigarette brand on earth, Marlboro family represents the quality tobacco combined with expertise to provide the most enjoyable tobacco for satisfaction.īelow we will explain the difference between each type of this cigarette brand. The Gold line covers Marlboro Gold Original, Gold Touch, Gold Edge, Gold Advance, and Gold Beyond. The Flavor line includes Marlboro Red, Core Flavor, Flavor Mix, Filter/Flavor Plus, and Beyond. The Gold variants provide a new dimension in smoking while the Flavor variants are notable for its rich taste.Īs we have mentioned earlier, Philip Morris International managed the products into three lines such as Flavor, Gold, and Fresh. The most popular names include Marlboro Red, Marlboro Silver, and Marlboro Gold. In 2008, the company restructured the brand with three main features such as Regular, Gold, and Flavor. Since 1972, Marlboro has become a huge sponsor of motor racing. Later, this brand rebranded the products with “Mild” or Lights” to give the impression of safe cigarettes. In 2009, the market share of this brand was higher than the two competitors’ combined. In America itself, this brand is the biggest cigarette brand until today. Even the first man version of this brand was an embodiment of brave professions of men such as a legendary cowboy, a worker, a sea captain, a war correspondent.Ĭowboy, later, had become a leader for the cover. With advice from Loe Burnett, an advertising expert, Marlboro was changing the image into something more masculine. When the year hit 1950, Philip Morris tried to change the cigarette. The logo on it also stated, “ beauty tips to keep the paper from your lips”. It was also due to the fact about how ladies love the filter cigarette back then and the company was trying to make a good appeal to the mass market.Īlso in this era, the filter was printed in a red band around it to hide the stains of lipstick. Philip Morris launched the brand in 1924 as a female’s cigarette as the slogan said: “ Mild as May”. Marlboro was named after the first factory of the cigarette in Great Marlborough Street in London.īefore the 50s, this brand was considered as a brand of cigarette for female smokers. Made and established by Philip Morris Company which originally was a London-based cigarette maker. Marlboro is the largest selling brand of cigarettes on earth. The largest manufacturer is located in Richmond, Virginia and this brand is touted as the best-selling cigarette in the world since 1972. Marlboro is a cigarette brand based in America and currently owned by a branch of Altria named Philip Morris USA around the United States.įor outside production, the brand is produced under Philip Morris International name which is separated from Altria.
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